Our History

1 1968

Narai Hotel opens its doors, transforming the Silom skyline with its 500 rooms and a towering presence as the tallest building on Silom Road. The hotel boasts Thailand’s first revolving restaurant, La Rotonde, soon to become a favourite of royalty and celebrities. Additionally, Narai Pizzeria introduces traditional pizza to Thailand for the first time, featuring recipes from the esteemed Cordon Bleu Institute.

2 1971

Launched a Food & Beverage delivery service, introducing Thailand’s first pizza delivery.

3 1987

Established the Rabiengthong restaurant, which quickly gained fame for its Thai cuisine and later became a renowned international buffet. In the same year, Narai Pizzeria expanded with a second branch outside the hotel.

4 2002

Opened our second hotel — Triple Two Silom.

5 2008
  • Launched Amanta Ratchada, adding another new venture to our portfolio.
  • Launched the Lub d brand with the opening of Lub d Bangkok Silom.
6 2010

Building on the momentum of the Lub d brand, we opened its second property at Lub d Bangkok Siam.

7 2016

Continued the expansion of the Lub d brand with our third Thai property at Lub d Phuket Patong.

8 2017
  • Diversified our portfolio and became a seed investor in Pro Invest.
  • Lub d expands outside of Thailand with the opening of Lub d Siem Reap.
  • Moved into third-party operation and became the majority Shareholder in Cycas.
9 2018
  • Continued the growth of our catering business as Narai Catering achieved GMP certification.
  • Expanded into the Philippines with Lub d Manila Makati.
  • Further expanded the Lub d brand with the opening of Lub d Koh Samui.
10 2019
  • 25hours Hotel Terminus Nord Paris was acquired in 2015, repositioned and renovated from a tired mid-scale hotel to an upscale lifestyle hotel, and reopened as a 25hours hotel in early 2019.
  • Further diversified our portfolio with an investment into Food & Beverages through Arcade.
  • Further cemented our position in Bangkok with the opening of Riverine Place.

 

11 2020

Expanded the Amanta brand with a second property at Sathorn.

12 2022
  • Created and launched our new brand Marasca – with its first property at Khao Yai.
  • Acquired the newly constructed Bankside Hotel, Autograph Collection by Marriott.
  • Established Vertiq Capital, an Investment Advisory and Asset Management firm.
13 2023
  • Following an extensive refurbishment, opened Le Meridien Mai Khao under a franchise agreement with Marriott International.
  • Took our first steps into the Japanese market with the opening of Lub d Osaka Honmachi.
14 2024
  • Expanded the Marasca brand with our second property at Koh Samui.
  • Deepened our position in Japan with the acquisition of Swissôtel Nankai Osaka.
  • Expanded the Lub d brand with the opening of Lub d Bangkok Chinatown.
  • Opened our 8th Lub d property at Lub d Koh Tao Tanote Bay.